Friday, June 24, 2011

Healthy Mobile Services: The new gap in the mobile market

The recent studies by WHO(World Health Organisation) indicating that mobiles and even other devices emanate cancer causing radiation, has actually thrown open a new market!!

The mobile operators and manufacturers will do well to remember that their continued foray into the segment is now in danger. If more and more studies reveal serious risk to health, the entire industry may take a hit. It's time for these players to start research into bringing mobile phones, accessories and applications that are healthy for use by the public.

It is often argued that the ones "within the wave" are not the ones to "create the next wave". Refrigerators were not created by  ice factories and biotechnology is not created by manufacturers of refrigerators. If there is an opportunity for the mobile players, it is now. In fact, in the new scenario, it is the ailing Nokia and its big cousins who have a natural advantage. They have been bitten badly by the likes of Micromax and Karbonn through a series of launches that are rich in features and cool in prices at intervals that simply beat the R&D departments of big companies. But Nokia, Alcatel, Philips and the likes have big R&D centers which they can now re-orient towards building of devices that are healthy. And this itself will become the next big differentiator for the companies.  

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