Monday, April 08, 2013

JWT, Ford Figo, Bobby Pawar and the silence of CII

Well, we all know the fiasco. So let me get to the point. What has happened in JWT ( Bobby Pawar exiting along with its creative team), is not something new. It keeps happening all the time in other industries albeit never getting into the 1st page of Economic Times.

The Management culture has become so fragile that it simply cannot stand the test of values and corporate governance. I am all the more surprised that corporate bigwigs who raise an eyebrow at the slightest slip of the Govt, are today silent, perhaps sending a message that all are in the same boat.

It is impossible to believe that Ford did not know anything about the ad (it seems they were not even supposed to see it !!). $2 billion is the annual advertising budget of Ford and without doubt the entire Management team at both JWT and Ford would be involved in the creative process.CII is quiet, as is ASCI. The people who took the real hit were the team of Bobby Pawar for believing in the creative process which the advertising industry so beautifully flaunts.  

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