Monday, June 09, 2008

Acrobat Buzzword as seen by a busy marketer

Long back, when my ex-colleague Benoy showed me a new product of Microsoft- Surface, I was really excited. It was a product that I felt like owning. I have felt the same for many other products, but the fad died too soon to be of any recall value. But this was different. It held my attention for too long. And I became its word-of-mouth agent. I was so thrilled by it, I started going to others' computers, cease their keyboard, type the link and ask them to take a look at it. I saw most of them were excited as well. This all the more motivated me to show it to more people.

I am trying the newly launched acrobat buzzword now. In fact I am writing this very draft on the new buzzword document, the online cousin of MS Word. It is not exactly a similar excitement. But surely its more entertaining than Google Word Docs. Haha...what is this? It doesn't recognize its competitor Google, it is underlining it with a red mark. Surely, the makers of the product don't like it.

Well, coming to the buzzword. The first thing I liked is the interface. The sure, confident and fast interface. The color combination is also a cool departure from the Google Docs. The grey-black and white combination on a flash version has always held my attention for long. Well, it doesn't allow the right click short-cut of the keyboard ( is it because it has a Windows symbol...a competitor again!)

But somehow, I have begun to like this. This is my first draft on this. I am not sure if I will keep coming back to this. I started similarly with Google docs, but never came back. The die-hard habit of writing everything on the desktop applications like MS Office is likely to keep me from using this medium extensively. Unless of course, I start traveling around & require to login to retrieve information.

Nevertheless, I must say that all these are building on a infrastructural legacy that Microsoft has already set up. For example, Ctrl+S is for Saving and so on. Microsoft has created an ever lasting entity on which all future operators ( some of them their fiercest competitors!) will build their empires on.

Its been a long time, I haven't posted a thing on my blog ( Oops! It doesn't recognize the word blog! Some lessons on vocabulary will do!). I also just discovered a new product extension for my blog writing...Product Reviews! An accidental glance on the newspaper made me write all this. Not bad yeah!!

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